One of the most important skills as a leader is to inspire others to join in your vision. How you communicate the vision is sometimes as important as what the vision is.
A great book that can help leaders become more effective vision casters is Start with Why: How Great Leaders Inspire Everyone to Take Action by Simon Sinek.
Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty?
In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way-and it’s the complete opposite of what everyone else does. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why.
Drawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. I encourage you to buy and read the book.
There is a nice video overview of this in a TED Talk you will want to watch.
http://video.ted.com/talk/podcast/2009X/None/SimonSinek_2009X-480p.mp4
Simon Sinek teaches leaders and companies around the world how to inspire people. From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and American Express, from Hollywood to the Pentagon, he has presented his ideas about the power of why.
